Gucci

Virtually try on Gucci’s Ace sneakers using Augmented Reality.

Luxury brand Gucci introduced yet another AR feature to its app today: the ability to try on its Ace sneakers, a mainstay of the House’s collections. The technology, powered by Wannaby, a Belarus-based AR startup, enables Gucci to present the newest models to its fans, and an opportunity for customers to interact with upcoming shoe collections scheduled for release. Wannaby was also one of 30 startups competing for the LVMH Innovation Award (read more here).

Within the Gucci iOS app, choose the Ace sneakers of your choice on your mobile device, point the device’s camera at your feet, and virtually “try-on” the selected pair. Snap a photo and get a direct link to the gucci.com website to purchase the shoes you just tried on. 

Gucci AR app: Ace Sneakers Try on

And perhaps in a future update, you’ll be able to make that purchase instantly through Apple Pay in AR Quick Look without leaving the app (read about it here). At the recent annual Apple Worldwide Developers Conference (WWDC) in San Jose, California, Apple announced eyewear retailer Warby Parker will be one of the brands introducing this AR feature in the Fall.

Warby Parker app, Apple Pay integrated directly with AR Quick Look

Gucci app: Eyewear Try On (AR powered by MoodMe)

Gucci app: Gucci Decor

From virtually trying on shoes and sunglasses to previewing home decor in your space, we may see Apple Pay in AR Quick Look throughout the Gucci app.

One thing is for certain: AR is changing the way we shop. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner Inc. Is your business ready? I can help.