CHANEL
Chanel Merges Tradition with Tech: Première Sound Watch Necklace is a Luxe Fusion of High Jewelry and Wearable Tech
CHANEL just debuted a stunning watch necklace that lets you immerse yourself in music, podcasts, and even take calls—all in one luxurious piece.
The Première Sound watch is a combination of high jewelry and technology, marking a significant step for CHANEL in embracing wearable tech.
The limited edition timepiece is attached to a long necklace and a pair of wired headphones equipped with a microphone and a remote control to adjust volume, control audio and video playback, and receive phone calls.
But this isn’t the first time we’ve seen CHANEL mix cables with tweed.
In 2016, Karl Lagerfeld turned the Grand Palais into a Chanel Data Centre, presenting a runway lined with computer processors and even had CHANEL-clad robots open the show.
By seamlessly integrating cutting-edge innovation into its iconic designs, CHANEL is not only preserving its rich heritage but also setting the stage for a new era where tradition and technology harmoniously coexist in the world of high fashion.
With 19 years of expertise at the forefront of new tech, I help luxury brands seamlessly blend tradition with innovation. Let’s discuss how I can elevate your brand—reach out to book a consultation today.