CHANEL

Chanel Merges Tradition with Tech: Première Sound Watch Necklace is a Luxe Fusion of High Jewelry and Wearable Tech
CHANEL just debuted a stunning watch necklace that lets you immerse yourself in music, podcasts, and even take calls—all in one luxurious piece.
The Première Sound watch is a combination of high jewelry and technology, marking a significant step for CHANEL in embracing wearable tech.
The limited edition timepiece is attached to a long necklace and a pair of wired headphones equipped with a microphone and a remote control to adjust volume, control audio and video playback, and receive phone calls.
Image credits: CHANEL
But this isn’t the first time we’ve seen CHANEL mix cables with tweed.
In 2016, Karl Lagerfeld turned the Grand Palais into a Chanel Data Centre, presenting a runway lined with computer processors and even had CHANEL-clad robots open the show.
By seamlessly integrating cutting-edge innovation into its iconic designs, CHANEL is not only preserving its rich heritage but also setting the stage for a new era where tradition and technology harmoniously coexist in the world of high fashion.
With 19 years of expertise at the forefront of new tech, I help luxury brands seamlessly blend tradition with innovation. Let’s discuss how I can elevate your brand—reach out to book a consultation today.