CHANEL

Chanel Merges Tradition with Tech: Première Sound Watch Necklace is a Luxe Fusion of High Jewelry and Wearable Tech

CHANEL just debuted a stunning watch necklace that lets you immerse yourself in music, podcasts, and even take calls—all in one luxurious piece.

The Première Sound watch is a combination of high jewelry and technology, marking a significant step for CHANEL in embracing wearable tech.

The limited edition timepiece is attached to a long necklace and a pair of wired headphones equipped with a microphone and a remote control to adjust volume, control audio and video playback, and receive phone calls.

 

Image credits: CHANEL

 

But this isn’t the first time we’ve seen CHANEL mix cables with tweed.

In 2016, Karl Lagerfeld turned the Grand Palais into a Chanel Data Centre, presenting a runway lined with computer processors and even had CHANEL-clad robots open the show.

By seamlessly integrating cutting-edge innovation into its iconic designs, CHANEL is not only preserving its rich heritage but also setting the stage for a new era where tradition and technology harmoniously coexist in the world of high fashion.

With 19 years of expertise at the forefront of new tech, I help luxury brands seamlessly blend tradition with innovation. Let’s discuss how I can elevate your brand—reach out to book a consultation today.

CHANEL Resin Crystal Pearl Airpods Pro Holder Necklace Black Pearly White

 

CHANEL Caviar Quilted Classic Phone Holder Black

CHANEL Lambskin Quilted Mini My Precious Waist Bag White