Louboutin

Louboutin’s “Paris is Louboutining”: A Pop Culture Moment Ripe for Immersive Adaptation

What does Christian Louboutin and Apple’s new Immersive film “Submerged” have in common? Aside from the obvious water element, Louboutin’s latest fashion show would make for an excellent immersive experience on Apple Vision Pro.

Submerged, the first scripted film captured in Apple Immersive Video, premieres October 10th on Apple Vision Pro. Photo: Apple.

Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the centre of the action.

Now imagine bringing Louboutin’s recent Paris Fashion Week performance into Vision Pro. Directed by David LaChapelle, with choreography by Bianca Li, and live music from singer songwriter LP, it was a bold, theatrical spectacle featuring synchronized swimmers performing in Louboutin heels. With its surreal visuals, dynamic choreography, and larger-than-life vibe, this performance would be perfect for Vision Pro. Audiences could dive into the scene, experiencing the energy, art, and fashion from every angle, making fashion more interactive and immersive than ever before.

Apple’s “Submerged” is written and directed by Academy Award winner Edward Berger, who described the experience as, “You’re not watching a movie anymore, you’re inside the story. It’s going to change the future of filmmaking.”

I argue it will also change the future of brand storytelling. With 19 years of expertise at the forefront of new tech, I help luxury brands seamlessly blend tradition with innovation. Let’s discuss how I can elevate your brand—reach out to book a consultation today.