Helen Papagiannisgeico, augmented reality, ad, marketing, Real or AR, game

GEICO

Helen Papagiannisgeico, augmented reality, ad, marketing, Real or AR, game
GEICO

GEICO’s new AR ad will have you seeing double.

Augmented Reality continues to enter the mainstream from fashion to music to television commercials. Auto insurance company GEICO features AR in it’s latest 30-second spot. ‪“Travis in IT makes an AR Gecko not to be confused with the real Gecko,”‬ reads the YouTube video description. The Gecko attempts to point out he’s the real one, but no one believes him.

If you’ve played my game “Real or AR” on Instagram, then you’re probably becoming an expert at distinguishing between reality and AR. I launched the game back in August 2018 and each week players from around the world take their best guess. A fresh game is loaded weekly on Wednesday at 8pm EST / 5pm PST in my Instagram story here. We also play the game on stage at my keynotes. Play along and strengthen that virtual muscle, you’re going to need it.

Travis in IT makes an AR Gecko not to be confused with the real Gecko. Subscribe to GEICO: http://on.gei.co/2kvNnOw COMMERCIAL CAST: Woman with Phone - Stephanie Merlo Office Woman - Erin Whitehead Office Man - Aalok Mehta Gecko VO - Jake Wood AVO - Andrew Anthony Save money with GEICO today: https://www.geico.com/landingpage/go470/?utm_source=youtube&utm_medium=desc&utm_campaign=gecko&utm_content=geck-ar RELATED VIDEOS: * Meet the Best of GEICO Winner - https://www.youtube.com/watch?v=flVOnFdQuWM * Arctic Karaoke - https://www.youtube.com/watch?v=nhJ93iOTF84 * Overflowing Office - https://www.youtube.com/watch?v=PSZYMEZ5bNg GEICO's been saving people money for over 75 years.