Madonna appeared dancing with 4 digital versions of herself at the Billboard Music Awards in Las Vegas.

Augmented Reality (AR) company Sequin produced the performance using volumetric capture and The Unreal Engine. Awards show attendees were able to watch the choreographed performance with Madonna's AR avatars appearing on screens inside the MGM Grand Garden Arena.

Sequin’s co-founders Lawrence Jones and Robert DeFranco past projects (at The Future Group) include dramatic weather visualizations for The Weather Channel and an AR-enhanced performance by K/DA - POP/STARS at the Opening Ceremony performance of the 2018 League of Legends World Championship in Incheon, South Korea.